FOR IMMEDIATE RELEASE
MOUNTAIN BIKERS OF SANTA CRUZ ANNOUNCES SUCCESSFUL 4th ANNUAL SANTA CRUZ MOUNTAIN BIKE FESTIVAL
Santa Cruz, CA, April 23, 2013—Mountain Bikers of Santa Cruz (MBoSC) is pleased to announce a successful 4th Annual Santa Cruz Mountain Bike Festival presented by MBoSC and FOX. The event was held in Aptos Village, CA at the Barry Swenson Builders property (Aptos Pump Track and Post Office Jumps) courtesy of Barry Swenson Builders. The eco-conscious festival drew over 9,000 attendees and 395 registered participants—a 50% increase in attendance and 220% increase in registered participation over 2012—in Aptos, California.
This family friendly two-day, volunteer-run festival included competitive events, kids’ rodeo, skills clinics, demo bikes, an exposition area, food court, beer garden, live band and more for bike enthusiasts, family members, and friends.
Early reports indicate a substantial increase in growth for activities, attendance, and funds raised compared to 2012’s successful event.
“We are happy to announce this event grows larger each year. We believe this is an indication that the love for mountain biking is spreading at a tremendous rate. We are extremely pleased to be able to provide a festival that fosters and supports a healthy activity for all.”—Mark Davidson, President of Mountain Bikers of Santa Cruz
Those who attended enjoyed multiple activities and competitive events. Over 300 kids aged 12 and under tried their skills at the Kids’ Rodeo and enjoyed a Fun Lap on the Short Track. Those wishing to improve their skills flocked to clinics offered by pro riders such as Kat Sweet and Kirt and Lindsey Voreis. Bike aficionados checked out the latest from top bike industry vendors, demo’d bikes from a record number of top bike manufacturers, and shuttled to the renowned Soquel Demonstration State Forest (Demo). The first day’s festivities concluded with a Saturday after-party featuring Oakland funk/reggae/rock band WhoGas and both days featured raffles.