Don’t forget, Specialized Bicycles is hosting a very special Volunteer Trail Work Day on the flow trail at Soquel Demonstration State Forest this coming Tuesday April 14! Ten of the best Specialized pro riders – including Anneke Beerten, Lea Davison, Matt Hunter, Curtis Keene, Christoph Sauser, and Todd Wells – will be throwing in to help us out on the home stretch of this amazing project. Whole Foods, Summit Store, Adventure Sports Journal, and Ninkasi Brewing will be kicking in their support as usual as well.
Check out this Adventure Sports Journal write-up about this upcoming event, including feedback from the pros.
Speech given by MBoSC President Mark Davidson in support of People Power’s renaming to Bike Santa Cruz County – April 7, 2015
My name is Mark Davidson and I’m a bicycle advocate. I believe that cycling is a solution to many of the worlds pressing problems. Bicycles mitigate climate change, increase public health and happiness, reduce obesity, reduce transportation gridlock and create livable communities.
Cycling is an important activity in Santa Cruz County. Our great weather has blessed us with a year round cycling season. This county has fantastic open space, wonderful trails, solitary mountain roads and a network of bikeways and paths that are part of the transportation infrastructure. Bicycles account for a growing part of the local economy. Our bike industry generates about $900M in gross revenue and a little over 1000 local jobs. Tourism is a vital part of the Santa Cruz county economy and bicycle related tourism is a growing opportunity for local businesses.
Evidence of the economic impact of cycling will be on display this weekend when we present the 6th annual Santa Cruz Mountain Bike Festival – the largest bicycle related event in the County. The festival is a celebration of the local bike industry, local trails, local riders and local food and brews. This year we’re bringing it back to the City of Santa Cruz at San Lorenzo Park. We will be host to cycling enthusiasts from all over the globe and show them everything that is great about Santa Cruz. We hope you can join us!
Boulder Creek Brewery Fire by Jeff Hill
By now you probably heard about the devastating fire that completely destroyed the wonderful Boulder Creek Brewery last Sunday. A fire that takes out a business in a small community is tragic enough but more so when it’s a community gathering place like a brewery.
The Boulder Creek Brewery has been a proud supporter of the Santa Cruz Mountain Bike Festival and the Surfrider Cafe have hosted “community days” in which a portion of their proceeds benefit local non profits.
What you probably may not realize is that the owners of the Boulder Creek Brewery – Stephen and Nancy – also own the Surfrider Cafe.
Bike related organizations like MBoSC, Trips for Kids Santa Cruz and People Power have benefited from their generosity and it’s time to give back.
You can support Stephen, Nancy and their employees with your patronage of the Surfrider Cafe for your post ride meals.