Santa Cruz NEXT is committed to providing a fun, hip and diverse environment to discuss issues affecting the next generation of our community. Their vision is to enhance the quality of life for the community at large. They promote and partner with organizations and causes that honor and support those positive values and characteristics that will continue to improve Santa Cruz as a unique, desirable, healthy and prosperous place to live, work and play.
MBOSC President Mark Davidson was honored by Santa Cruz NEXT in recognition for his work on mountain bike advocacy in Santa Cruz County.
This NEXTie award was an opportunity to bring awareness of local mountain biking and advocacy to a larger audience.
As part of the event, the Santa Cruz NEXT honorees were featured in the Good Times and a professionally produced profile video was made for each recipient. Mark’s profile video discusses the health and economic benefits of mountain biking and features kids and the local bike industry – like Ibis and Caletti Cycles.
Santa Cruz is primarily known as a surfer town. This NEXTie award recognized of the importance of mountain biking to the local community. This is one more step at bringing mountain biking out of the closet.