Press Release: IMBA Trail Care Crew comes to Santa Cruz

Electronic form of this press release

The Subaru/International Mountain Bicycling Association (IMBA) Trail Care Crew is coming to Santa Cruz. This expert team hosted by Mountain Bikers of Santa Cruz (MBOSC) will provide guidance on how Santa Cruz County can use its green space to improve the health of both it’s citizens and economy in a sustainable and environmentally protective way.

The award-winning Subaru/IMBA Trail Care Crew program includes two full-time, professional teams of trail experts who travel North America year-round, leading IMBA Trail Building Schools, meeting with government officials and land managers and working with IMBA-affiliated groups to improve local mountain biking opportunities. Since its debut in 1997, the program has inspired volunteer trail work across the U.S. and abroad—a big help to government agencies and land managers who have limited funding for trail construction and upkeep. As a direct result, there are now thousands of new and improved trails in all 50 states, Canada, Mexico and several European countries. The visit is one of about 70 stops on the 2011 schedule. The visit’s main events include:

Friday, March 25th: The Trail Care Crew will give a special presentation entitled “Better Living Through Trails” to a variety of community leaders, including State Representatives, City Council, the Visitor’s Council and Chamber of Commerce, Parks and Recreation, Land Managers, Davenport/North Coast Association, Ecology Action, People Power, School Districts, Health Care Professionals, and trail user groups including Hikers, Equestrians, and Mountain Bikers. Mark Davidson, MBOSC President says, “We’re hoping a wide cross-section of land and recreation stakeholders will be represented at this talk. With XTerra coming to Wilder, the Pogonip Trail proposal, and an abundance of public land, this is a great opportunity to learn from statistics and case studies how trails can improve the quality of life for both biking and non-biking Santa Cruzans. Businesses may come and go but our county has gorgeous natural resources and a mild climate that cannot be taken away from us. Diminishing State Parks budgets and funding for public recreation are drying up, making it difficult to manage and provide access to these lands. Increasing public stewardship will be important for the future health of our natural spaces. Our parks can provide a source of sustainable economic development by attracting recreation based businesses.”

Saturday, March 26th: The general public is invited to attend the Trail Building School from 9am-5pm. At Trail Building School, you will learn in classroom instruction how to build lasting trails that require minimal maintenance, and then apply your new knowledge by building trail features for existing trails in Wilder Ranch State Park that reduce trail damage, protect the environment and enhance visitor enjoyment. Working side by side with land managers, and fellow outdoor enthusiasts, you will see how you can positively impact our community. Be a part of what makes Santa Cruz unique—roll up your sleeves and come get dirty with us. MBOSC will provide lunch and trail workers are invited to Seabright Brewery for celebratory drinks & dinner at the end of the day. For more information, and to register for the Subaru/IMBA Trail Building School, go to:

Special thanks to Mick’s Automotive, Epicenter Cycling, Specialized, Digital Media Factory, and Seabright Brewery for helping to sponsor these events.

For a complete list of visit dates, photos and additional information on the Subaru/IMBA Trail Care Crew visit For more information on the Santa Cruz stop, visit or contact Shannon Armstrong at


The International Mountain Bicycling Association (IMBA) is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA’s worldwide network includes 35,000 individual members, more than 750 bicycle clubs, more than 160 corporate partners and about 600 retailer shops. IMBA’s members live in all 50 U.S. states, most Canadian provinces and in 30 other countries. For more information visit

Mountain Bikers of Santa Cruz (MBOSC) is a volunteer non-profit educational association whose mission is to create, enhance and preserve trail opportunities for mountain biking in Santa Cruz County. MBOSC is comprised of and represents people who enjoy riding in Santa Cruz County and is an affiliate club of the International Mountain Biking Association (IMBA). MBOSC holds events, raises funds for local projects such as trail improvement and signage, promotes kids on bikes, and improves relations with other user groups. MBOSC has regular social events like group rides, trips and monthly meetings. For more information visit

Mick’s Automotive is a trusted dealership alternative for auto repair in Santa Cruz. Mick’s Auto technicians specialize in Japanese auto service, including Toyota, Lexus, Honda, Acura, Nissan, Infiniti and Subaru. Mick’s Auto is conveniently located in the Capitola area, and services the following areas: Santa Cruz, Soquel, Capitola, Scotts Valley, Felton, San Lorenzo Valley, Aptos, Monterey and Los Gatos. Owner Tracy Cotton has been a long time member and generous supporter of MBOSC. For more information visit

Epicenter Cycling offers all Trek Brand bicycles and bicycle service. They carry Road Bikes, Mountain Bikes, Cruisers, Kids Bikes, and more. They are conveniently located in Aptos Village next to the entrance to Nisene Marks State Park. Epicenter Cycling has generously sponsored this event and still managed to be the driving force behind the 2nd Annual Santa Cruz Mountain Bike Festival just 2 weeks later. For more information visit

Specialized is the global leader in the designing and manufacturing of high performing technologically advanced bicycles, components and cycling apparel for world champion riders and cycling enthusiasts. Founded in 1974 by Mike Sinyard and headquartered in Morgan Hill, California, Specialized has been a big supporter of MBOSC’s trail building and advocacy efforts. For more information visit

Digital Media Factory is the only film studio in Santa Cruz and is located inside the walls of the former Wrigley spearmint chewing gum factory. DMF boasts a full-service 3,000 sq. ft. production studio that specializes in HD multi-camera, green screen, 3D and special effects. DMF generously donated their studio space for the IMBA Trail Building School classroom instruction. For more information visit

Seabright Brewery features a selection of regular brews, as well as 3-8 seasonal hand-crafted micro beers on tap. MBOSC holds its monthly meetings at Seabright Brewery, which has been very generous in providing discount brews and food for the Trail Building School end-of-day celebration. Seabright Brewery is located on Seabright Avenue at Murray. Check out their live music on Friday nights! For more information visit

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